The Definitive Guide To Marketing Automation
Marketing automation is a must-have for modern marketing teams. It streamlines, automates, and measures marketing tasks and workflows to help you save time and money, measure investments, increase operational efficiency, and fast-track revenue growth.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. This guide will define what marketing automation is and how it can help your company, you will also cover:
- Why marketing automation is so hot right now
- How marketing automation differs from other technologies such as CRM and email marketing solutions
- The common features and advanced functions of marketing automation tools
- How to build a business case and convince internal stakeholders to act
- The future of marketing automation